ABOUT ME.

Areas of Expertise

Art Direction
Branding

Marketing
Sales

About Julia Hyejun Nam

Born in Seoul and based in New York City, I am a design strategist and creative thinker with a BBA degree from Parsons School of Design. My journey is defined by creativity, clear communication, and an insatiable curiosity to learn and grow.

My passion lies in bridging design and business to create meaningful products and services that improve everyday life. During my time at Parsons, I led a two-year collaborative project focused on enhancing the user experience of self-checkout machines for the visually impaired. Through research, user feedback, and innovative problem-solving, our team developed solutions that reduced checkout time by 20 minutes and decreased help requests by 20%. Our efforts included creating 100 voice-recorded manuals that made the checkout process more intuitive and efficient for our target audience.

I thrive on challenges and embrace opportunities to express my creativity and adaptability without boundaries. Whether designing, marketing, or strategizing, I bring a unique perspective centered on active communication and understanding consumer needs. My ultimate goal is to deliver impactful solutions that resonate with users and make a difference in their lives.

2023